The Company has set up ten business divisions and ten branch offices (subsidiaries), which is a national key leading enterprise of agricultural industrialization integrating feed processing, parental broilers breeding and hatching, breeding, slaughtering and deep processing of commercial broilers.

The Company has presently been a vice-president unit of the National Poultry Industry Association CAAA, CHINA, a vice-chairman unit of White Feather Broilers Alliance and a unit setting the standards for “Healthy Meat Whole Chain Quality Management Specifications ― Poultry Meat”. Moreover, it has successively been awarded “National Key Leading Enterprise of Agricultural Industrialization”, “National Agricultural Standardization Demonstration Area”, “Strong Enterprise in Chinese Meat Food Industry” “Advanced Enterprise in China’s Animal Husbandry Industry”, a famous brand of Shandong and many other honorary titles.

Adhering to the business philosophy of “people foremost, honesty and practicability, innovation and progress, self-improvement”, the Company has practiced the enterprise value of “staying true to the original aspiration, bearing in our mind our mission, prospering the country and the enterprise and benefiting the society”, promoted the cooperative spirit of “safety, fairness, win-win and harmony” and created the corporate culture in terms of the “five aspects” stated in “Culture”, facilitating the healthy and stable development of the company.

After 20 years of unremitting innovation and practice, the Company has created the “Xiantan Mode” as a broiler industrialization operation mode on the basis of taking the combination of “company + farm” as the form of expression, the combination of “company + base + farm” as the cooperative breeding mode and the combination of “contract + emotion” as the maintenance means, ultimately achieving the multi-win purpose in enterprise development, government benefits and promoting the wealth of farmers.

Adhering to the enterprise mission of “developing green industry and contributing to healthy food”, the Company has vigorously developed standardized healthy breeding, which has gradually established and improved the production management system of “nine unifications” in years of exploration and practice. Based on this, the Company has built a safe, healthy and efficient food industry chain, which can ensure that the workshop is environmentally friendly and the food is green through taking quality assurance and safety measures.

Looking forward to the future, the Company will take landing in the capital market as a new starting point, human health as the theme, global market as the goal and “laying a solid foundation, reform for efficiency and transformation for upgrading” as the means to build a health industry group integrating the large-scale feed, large-scale breeding and large-scale food and a world-leading enterprise of “husbandry + finance” with all efforts, allowing all people in the world to taste the nutrition and health of Xiantan.