The company has ten business divisions and ten sub-companies. It is a national key leading enterprise in agricultural industrialization integrating feed processing, breeding of parental broiler, and hatching, slaughtering and deep processing of commercial broiler.

At present, the company is standard-setting unit of poultry meat for Quality Management Practices of healthy meat chain. It successively awarded many honors, i.e. National Key Leading Enterprise of Agricultural Industrialization, National Demonstration Zone of Agricultural Standardization, Provincial Agriculture Science and Technology Park in Muping, Powerful Enterprise of of Chinese Meat Industry, Advanced Enterprise of National Animal Husbandry Industry, Five-star Honest Enterprise in Shandong province and Provincal well-known Brand, etc.

Adhering to core values of people-oriented, honest and pragmatic, innovative, aggressive and perseverance, we practices the enterprise mission of staying true to our original founding mission and flourishing the country and enterprise for the benefit of the society, and carries forward the cooperation spirit of safety, fairness, win-win and harmonious, and creates the unique enterprise culture, so as to maintain the healthy and stable development of the enterprise.

After 20 years of unremitting innovation practice, the company has built the operation form of "company + farm", and the cooperative breeding mode of "company + demonstration base + farm", maintaining mainly by means of "contract + emotion", so as to creat the poultry industrialization mode - "Xiantan Mode" for achieving multi-benefit, i.e.the enterprise’s development, more benefits for local government and farmers becoming rich. Up to now, the company has developed nearly 2,000 farms, covering 380 villages, 32 towns and subdistrict offices and 9 downtown areas in Yantai and Weihai with a radiation area of more than 2,000 square kilometers, directly absorbing more than 10,000 rural labor forces and increasing farmers' income by nearly 700 million yuan annually.

With the enterprise mission of "developing green industry and contributing healthy food", the company has made great efforts to develop standardized and healthy breeding. After years of exploration and practice, the company has gradually formed and improved the "Ten Unified" production management system. Based on this, the company has built a safe, healthy and efficient food industry chain, which has guaranteed the quality and safety measures, and ensured environmentally-friendly workshop and green food.

Looking to the future, the company will take the land capital market for a new starting point, with human health as the theme, the global market as the goal, and by means of strengthening the foundation, improving economic performance through reform and accelerating transformation and upgrading to build a health industry group integrated with "feed,breeding and food" and a world-class enterprise with "agriculture and animal husbandry + finance", and to provide more secure, healthy products. We'd like people around the world to enjoy our nutrition and health.